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03/102017

Christmas at John Lewis



"Buying Christmas decorations for John Lewis must be one of the best jobs in the world. We are always developing new ideas to excite our customers, and this year we have travelled the world to bring together seven brand new decoration themes. Each of our themes is inspired by the fables and traditions of a particular country or region - Folklore takes its cue from Eastern European traditions, whilst Winter Palace tells the story of Russia’s Father Frost and his helper, the Snow Maiden. Being a lover of the great outdoors, my favourite theme this year is Into the Woods, which is set in the mossy, enchanted forests of Ireland.

"This autumn our shops will take personalisation to the next level as we introduce Christmas Villages into a total of 11 locations, bringing together everything you could wish for when preparing for Christmas. As well as personalised baubles, sacks and wrapping paper, for the first time John Lewis has partnered with the Magic Candy Factory to offer customers the chance to have a selfie transformed into delicious fruit jelly. Customers can also visit the Great Wall of Baubles in selected shops - an area from which they can pick and mix a bespoke combination of baubles from a spectrum of 25 colours.

"The majority of our tree ornaments are hand blown and hand decorated by skilled artisans in Europe and Asia, and we celebrate their skill with a collection of baubles we call Art of the Glassmaker - a showcase of some of the oldest and newest techniques in bauble making. And this year - you heard it here first - tinsel is back. We’ve worked with our manufacturer in Wales to update this retro decoration and offer it in exciting new guises. My favourite is the oak leaf tinsel in soft gold, which is about as far from the crushed and faded stuff in my attic as I can imagine."

Dan Cooper, Christmas Buyer at John Lewis

Themes include:
WINTER PALACE: An old Russian folktale inspires this collection which beckons you into a beautiful palace. Nestled between snowy mountains and fir forests, it’s filled with glittering, luxurious treasures at every turn.
FOLKLORE: Inspired by the spirit of a traditional Eastern European Christmas, Folklore celebrates colour and pattern, bringing cosy textiles, traditional hand-painted ceramics and bold embroidery to your home.
HIGHLAND MYTHS: Take to the hills for a cosy Christmas inspired by the rugged landscape of the Highlands. Create winter warmth with a relaxed interior that celebrates Scottish heritage and craftsmanship
INTO THE WOODS: Come join the magical creatures of the forests of Ireland for a spell-binding Christmas. Our Into the Woods collection draws you into a world of beauty and craft; abundant, embellished and enchanted
TALES OF THE MAHARAJA: Classical Indian myths have long been told through the language of movement and dance. Tales of the Maharaja brings the drama and rich colour of the dancers’ costumes to your Christmas festivities
LIMA LLAMA: Let your imagination take a trek through the Andes, ancient home of the Incas and the much-revered llama. Discover bright and beautiful handicrafts, inspired by Peruvian traditions, food and art.
MITSUKO: Step into a world inspired by the ancient art of shadow puppetry. Soft colours, reflective metallics and beautiful details cast light and shade, creating scenes both magical and sophisticated

 

 

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